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Bloom For Ipad And Iphone

Creators:  Brian Eno and Peter Chilvers

Year: 2009

Ever wonder what labdanum, orris, or neroli sound like?  You can find out with Bloom, an application that produces mood enhancing ambient sounds. Bloom was created by musical pioneer and innovative soundscapist, Brian Eno.  For quite some time now, Brian Eno has had a fascination with scent and has tried his hand at making his own perfumes.  It is no wonder that perfumery notes have made their way into his music.  There is an interesting article on his perspective on scent, read it here.

The Bloom application has twelve moods that are indicative of perfume notes: Neroli, Vetiver, Ylang, Labdanum, Bergamot, Orris, Ambrette, Benzoin, Tolu, Cedar, Civet, and Skatole.  Each mood has its own sound and texture.

I don’t own an iphone or an ipad (I know, shocker!) but this application makes me want to run out and buy one! I love it not only because it combines scent with music but also because (here’s the ethnomusicologist coming out!) it reminds me of gamelan. I would want it for that factor alone! Bloom sounds like a great way to chillax while commuting to and from work or anytime you want to zone out.  I just wish there was a scent vent built into the idevices to appreciate Bloom at full capacity. That would be neat!  Maybe Apple is working on it?  You never know.

Click here to download the Bloom application at itunes app store for $3.99.

Everything But the Juice Series investigates fragrance and perfume in art, advertising, flask, lecture, literature, film, music or other miscellaneous finds.