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Okay, now I’ve heard everything.  Lithunia has a national perfume?  Is this for real?

The Scent of Lithuania” was launched last year in an innovative effort to convey the character of the country (via independent.co.uk):

The project with olfactory appeal is “a good example of how to communicate Lithuania to the public in an innovative way,” according to a foreign ministry statement.

“We wanted to create something special, representing Lithuania and the Lithuanian character, ” Mindaugas Stongvilas, an expert in emotional communication behind the project told the Lithuanian daily Vilniaus diena.

The perfume “Lithuania” is a blend of sandalwood, cedar and musk intended to connote the Indo-European origins of the Lithuanian language as well as Lithuanian strength of character, its designer says.

“For Lithuanians to identify themselves with this perfume, we’ve added the smell of wood fires that can be associated with pagan rituals, as well as moss and wildflowers,” Stongvilas said.

The creation of the perfume has been entrusted to France’s Galimard perfume from Grasse on the Riviera which has been in business since 1747. The first thousand bottles were produced for more than a 100,000 litas (28,900 euros, 38,792 dollars).

Lithuanian soldiers deployed in Afghanistan have also received samples. Soon it will be the turn of Lithuanian embassies, hotels and airports.

According to the official website, the top notes are bergamot, note of wildflower bouquet, ginger, raspberry, red berries, grapefruit.  Middle notes:  lily of the valley, lilac, rose.  Base notes: Amber, tree moss, cedar, sandalwood, patchouli, musk, and notes of tree smoke. Sounds like an interesting blend (sort of). I’ve never been to Lithuania, so I have no idea what this country smells like nor did  I know that Lithuanians regularly participated in pagan rituals that involve “notes of smoked wood.”  I find this all this weird intriguing.  I think it would be worth a sniff.

What do you think of Lithuania’s olfactory symbol? Do you think your country should have a national perfume? What would it smell like?

Everything But the Juice Series investigates fragrance and perfume in art, advertising, flask, lecture, literature, film, or other miscellaneous finds.

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