Nature plays a pivotal role in Japanese culture. It is interwoven within the fabric of Japanese daily life. For many Japanese, the Onsen or outdoor hot spring bath, is not only a place for relaxation and contemplation, but to reconnect with nature. What was once a staple in early period Japan, the oforu (Japanese bath) is now used as an escape from the high-tech modern urban jungle into the refuge of nature’s primitive simplicity…to become closer to the natural state of living.
Hinoki, by avant-garde niche house Comme des Garçons, is a fragrance that supposedly recaptures this natural state of living. Inspired by the Onsen (Japanese warm spring baths) and Scandinavian woods, the aromas of Japanese Hinoki and cedar are brought to life. Hinoki was launched in 2008 and was created in honor of men’s lifestyle magazine, Monocle. The nose behind Hinoki is Comme des Garçons perfumer, Antoine Maisondieu.