It’s not very often you see a line outside the door of an eating establishment in Belfast. (That’s what San Franciscans do!) According to my husband, Belfastians aren’t generally foodies. The majority of Belfastians are not so head over heels about food that they aren’t willing to wait more than 10 minutes in line. They care more about drink than food. (It’s Ireland, afterall.) Imagine how shocked my husband and I were when we saw a line (or queue as they say here in the UK) outside Boojum, a new Mexican fast food “burrito bar” in the city centre.
Boojum is a small chain in Ireland started by a husband and wife team. The husband is an American from Philadelphia and the wife from Ireland. The wife was so addicted to burritos during her time spent in Philadelphia that she had the brilliant idea of opening up a burrito bar in Ireland. Boojum was born.
We have pretty decent Mexican food in San Francisco but nothing compares to the Mexican food in Los Angeles. My first authentic Mexican food experience was when my roommate at UCLA (a second generation Mexican-American) took me to her East Los Angeles hood. Her family owned a taqueria and it was here I was introduced to enchiladas swimming in mole sauce. It was a revelation and ego shattering to discover that Mexican food in San Francisco is not up to par as its Southern California cousins. Goes to show the closer you are to the border, the more authentic the food gets.
The distance between Belfast and Mexico City is 5,266 miles. Let’s hope Boojum disproves my proximity theory…